Best Sportsbooks in the UK
The UK sports betting market has over 400 licensed operators, but the gap in quality between them is significant. Freshbet stands out with pre-match and live coverage across 45+ disciplines. We put together this list based on payout speed, welcome offers, odds accuracy and live betting depth – the factors that matter to you most. Below are the top-rated options for UK bettors right now.
All platforms listed here hold a valid licence and process GBP withdrawals. We rated each one across 12 evaluation criteria, including market depth, live streaming and support response time.
Available Sports on Freshbet Sports
At Freshbet sport, you get access to over 45 disciplines in a single account. The range goes well beyond the standard football-tennis-basketball trio. Pre-match coverage alone runs to 75,000+ events per month, with live markets open around the clock. UK players will also find horse racing and greyhound racing, covered across 500+ separate betting markets.
| Sport | Key Markets |
| ⚽ Football | Premier League, Champions League, La Liga, Bundesliga – 50 to 200 markets per match |
| 🎾 Tennis | ATP, WTA, ITF – live set and game-by-game betting |
| 🏀 Basketball | NBA, EuroLeague – spread, moneyline, quarter totals |
| 🏒 Ice Hockey | NHL, KHL, Scandinavian leagues – live period betting |
| 🥊 Combat Sports | UFC, boxing, MMA – round betting and method of victory |
| 🎮 Esports | CS2, Dota 2, Valorant, LoL, Call of Duty – map-level markets |
| 🏇 Horse Racing | UK and Irish meetings – win, each-way and forecast bets |
| 🐕 Greyhound Racing | 500+ markets, open for UK players |
| 🖥️ Virtual Sports | Football, dog racing, tennis simulations – live 24/7 |
| 🏉 Rugby | Six Nations, Premiership, international test matches |
| 🏏 Cricket | Test matches, ODI, T20 – innings and over-by-over markets |
| 🎱 Snooker | World Championship, UK Championship – frame betting |
Odds at Freshbet sportsbook come in decimal, fractional and American formats. The pre-match margin sits at around 6% for the most popular markets, which is in line with the UK industry average. We stream select football, basketball and esports events live, so you can watch and place bets at the same time without switching between platforms.
Most Popular Betting Events
More than 82,000 live events run through Freshbet sportsbook every month, but some consistently pull the highest betting volume. Football accounts for the largest share of wagers placed by UK bettors, followed by horse racing and combat sports. Markets for top fixtures go live up to 7 days before kick-off, the odds Freshbet posts update in real time as team news and line-ups drop.
Below you will find three events that attract the most action on our platform. Each has its own section within Freshbet sportsbook with deep market coverage, live streaming where supported, and in-play cash-out on most selections.
England Premier League
The Premier League is the most-bet competition on our platform week in, week out. Every round brings 10 fixtures with full pre-match and live coverage. Markets open 7 days before kick-off, and by match day you can pick from over 150 betting options per game, including player props, corner counts and both-teams-to-net.
- Match Result: 1X2, double chance and draw no bet across all 380 season fixtures
- Goals Markets: over/under 0.5 to 5.5, exact margin and first to net
- Asian Handicap: quarter-ball and half-ball lines updated live
- Player Props: shots on target, assists, yellow cards and minutes played
- Accumulators: combine up to 20 picks with enhanced odds on featured matches
- Live Betting: in-play markets stay open from kick-off to the final whistle
Roughly 68% of UK bettors who use Freshbet sport place at least one Premier League wager per month. Cash-out runs on singles and multiples, and live streams cover selected top-flight fixtures so you can track your bet in real time.
NHL
The NHL regular season runs from October to April with 1,312 games, giving you non-stop coverage across all 32 franchises. We cover every match pre-match and live, with markets going up the morning of game day. Puck line, moneyline and period totals are the most popular bet types among our users, and live odds shift fast once the first puck drops.
- Moneyline: straight win betting on all regular season and playoff games
- Puck Line: standard -1.5/+1.5 spread with adjusted odds on both sides
- Period Totals: over/under goals for each of the three periods separately
- Player Props: goals, assists, shots on goal and save percentage for goalies
- Futures: Stanley Cup winner, conference champions and division leaders
- Live Betting: in-play lines update between periods and after each goal
Ice hockey sits among the top 5 sports by betting volume on Freshbet sport during the NHL season. The playoff stage draws particularly high traffic, with some Conference Final and Stanley Cup games attracting over 200 active markets per match. Cash-out runs on both pre-match accumulators and live singles throughout the postseason.
UFC
UFC events run year-round, with Pay-Per-View cards, Fight Nights and TUF bouts all covered on our platform.Markets for main card fights open up to 5 days before the event, and the co-main and main event bouts regularly attract the widest range of prop betting of any combat sport we carry. Fresh Bet sportsbook covers every UFC weight class from strawweight to heavyweight.
- Fight Winner: moneyline on all main and prelim card bouts
- Method of Victory: KO/TKO, submission, decision and disqualification
- Round Betting: exact round finish and over/under rounds
- Goes to Distance: yes/no market on whether the fight reaches the final round
- Fighter Props: knockdowns landed, significant strikes and takedown attempts
- Parlays: combine multiple fight winners from the same card for higher returns
Main event fights on UFC Pay-Per-View cards generate some of the highest single-market turnover on our platform outside of football. We post odds for high-profile bouts such as title defences well in advance, giving you more time to assess line movement before placing your wager. Live betting stays open between rounds, so you can react to how the fight is developing inside the octagon.
Special Freshbet Sports Welcome Offer
New players at Freshbet sportsbook get a 100% deposit match up to £500 on their first sports bet. The minimum qualifying deposit is £20, and the bonus lands in your account automatically – no promo code needed. You have 30 days to meet the wagering conditions before the offer expires.
- Bonus amount: 100% match up to £500 on your first deposit
- Minimum deposit: £20 to qualify
- Wagering requirement: 20x the deposit and bonus combined
- Minimum odds: 1.40 per selection, at least 2 picks per bet
- Time limit: 30 days to clear the wagering from the date of deposit
- Excluded markets: baseball, tennis, handicap and draw no bet bets do not count toward rollover
- 3+1 FreeBet promo: place 3 qualifying bets of at least £10 each and get a free bet worth 15% of their average value, up to £100
About 64% of new UK registrations on our platform activate the sports welcome offer on the day they join. Once you clear the 20x rollover, winnings convert to real cash with no cap on withdrawal. For regular players, a 10% loyalty bonus is also on offer on deposits between £50 and £500 after contacting support, subject to a 45x wagering requirement within 14 days.